Search engine marketing –
what recruiters need to know

Andy Gray of OnlineMediaExperts Search explains why Search Engine Marketing (SEM) can be the ideal advertising medium for recruiters.



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As the web develops as a recruitment medium, the need for more
intelligent tools and strategies to attract high quality talent online
has also grown.

Despite the huge growth in Job Boards, the majority of jobhunters
begin their search for a new role via search engines, such as Google,
Yahoo and MSN.

Search Engine Marketing (SEM) offers recruiters the chance to
capitalise on this by matching targeted recruitment messages to
these searches. In addition it can be used to target candidates in
non-recruitment web environments.

OME combines intelligently selected online media with appropriate search advertisements to deliver quality applicants at affordable rates.

Call Andy on 02072886253 or email andy@omexperts.co.uk